Remove Buzz Remove Intent Remove Intent Data Remove Purchase Intent
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Ask an Expert: Holiday Advertising Best Practices

QuanticMind

Rising interest rates and the microchip shortage continue to put pressure on the industry, but there are differences from this time last year that should deliver more advertising investment: vehicle availability is improving , and new electric vehicle brands, models, and tech are fueling massive buzz for the industry as a whole.

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How Buyer Research Behavior Impacts Content Consumption

Aberdeen

As a result, they want to know how the latest solutions are incorporating the technologies that currently have the most buzz (machine learning, blockchain, etc.). Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Buyer’s want to know what’s next.

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The Next Stage of Intent Data – Part 1

Aberdeen

Rather than segmenting based on gut feel, or even historical sales data, we recommend leveraging intent data and segmenting the market based on the observed behavior exhibited of potential customers. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.