markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. Where do you think WOM fits into a traditional lead generation strategy ?

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Those who spend more time talking about the trendy marketing mediums (ie.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool. Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. They have it wrong. " Read my post on defending thought leadeship. They have it wrong.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

MAY 25, 2005

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Although his post is poorly formatted, as one huge paragraph, the content is good.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147