Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

SEPTEMBER 30, 2006

What we try to spend time on in this call is "space" shared between marketing and sales. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." We again have Jill Konrath and Brian Carroll talking about the topic.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Convince & Convert

JULY 14, 2010

In serving in the capacity of a consultant, colleague or employee, it is not my role to try and change that vision, it’s to execute that vision and make it reality. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Excellent post. That means: a. Do you agree?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

AUGUST 18, 2010

I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. So I think there's a bit of relevance to tracking those stats.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. I think this is a fundamental necessity. Im Jay Baer.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Marketing Finger ( Resources Studies Social Media Consulting ). How to Calculate Social Marketing ROI , June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100