Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. Some key findings: Overall use of social media in buying is still somewhat low.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Yes, social media applies to B2B. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sword and the Script | B2B

FEBRUARY 8, 2022

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. The survey was commissioned by Rob Roy Consulting and conducted by the market research firm Cambia Information Group. What sources of information do B2B buyers trust?

Customer Surveys 14

Customer Surveys WOM Peer-to-peer B2B 14