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Generate More B2B Sales With Lead Nurturing and the Human Touch

Adobe Experience Cloud Blog

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Do you ever pass a lead to Sales if it is an interested influencer instead of a direct economic buyer?

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What is Account-Based Marketing?

Inbox Insight

While ABM may seem like a buzzword, the concept of prioritizing high-value accounts is not a new one for successful sales teams. However, what has changed in recent years is the expanded role of marketing in complementing and enhancing the account-focused sales approach. How to choose the right account-based strategy?

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Here's how to do it right.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s.