Buying Cycle Lead Nurturing Presentation Resources Webinar Metrics Case Studies 
NuSpark Consulting
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. Laser-focus your solutions to the target audiences most likely to buy from you.
NuSpark Consulting
DECEMBER 5, 2011
Don’t take conversion strategy lightly. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. L- Lead Nurturing. Alright-a plug for my lead management firm. D- Demand Generation. J- Jump Page.
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Adobe Experience Cloud Blog
JULY 12, 2010
As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.
markempa
FEBRUARY 9, 2015
Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. What can you send via email? What can you do online?
Marketing Insider Group
JUNE 30, 2020
Content marketing can give B2B companies a truckload of options to keep their audience engaged. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. These are going to take even more time to research, write, and edit. Case Studies.
Adobe Experience Cloud Blog
FEBRUARY 15, 2012
An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.
Adobe Experience Cloud Blog
OCTOBER 18, 2012
In this blog, I’ll summarize: The latest research on the ROI of marketing automation, Explain how varying levels of sophistication in usage (e.g. Consider just a few studies. Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. Source: Focus Research Study: Marketing Automation, March 2011.
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