Buying Cycle Emarketing Lead Management Lead Nurturing 
NuSpark Consulting
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI.
markempa
OCTOBER 17, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do you have to understand the customer buying cycle? Whats your definition of lead generation?
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Ambal's Amusings
MAY 27, 2010
She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Matching Content to the Buying Process is the Determining Factor for Content Development.
markempa
JUNE 21, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle.
markempa
NOVEMBER 14, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Log files can be tied into the database to view how often a visitor clicked on and the attendant click stream (pages visited and in what order).
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