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Web Presence Optimization, Reloaded

Webbiquity

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Microsites are advisable only if they don’t dilute the search authority of the main business website.

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Web Presence Optimization, Reloaded

Webbiquity

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Microsites are advisable only if they don’t dilute the search authority of the main business website.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. Share this on del.icio.us. Tweet This!