B2C marketing automation: The tools, tactics and prerequisites for success
Martech
MAY 24, 2024
Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. When done well, the goal is for the brand to be top of mind when the prospect enters the buying cycle. In B2C, many of the purchases happen quickly — sometimes impulsively. Dig deeper: What is B2C marketing?
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