The A-Z Guide to B2B Lead Generation
NuSpark Consulting
DECEMBER 5, 2011
Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. Nurturing is the concept of communication to prospects that are not ready to buy, with relevant and interesting content, with the goal to shorten their buying cycles because of the solutions you are reminding them of.
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