DemandBase

AUGUST 14, 2019

Take your ICP list, some keywords from your SEO/SEM programs and tah dah you have a target account list. To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

DemandBase

MARCH 30, 2020

B2B advertising on the other hand, and particularly ABM-enabled campaigns, focus on surrounding key decision-makers from very specific accounts with the most appropriate messaging for where they are in the buying cycle, and heavily leveraging the context of what they’re reading for insights on that stage in the funnel.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Webbiquity

JUNE 14, 2011

Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • 92% of b2b buying cycles start with search. Greg Ott , Demandbase. Don’t be boring! Angie Schottmuller.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100