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Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia. These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.    Today's leading B2B CEO's are beginning to make brand experience a considerable component of strategy.

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Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    We are interacting with buyers who are becoming more knowledgeable and sophisticated with each cycle of new technologies introduced. . 

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The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

What Role Should A Communications Agency Play In A Client’s Social Media? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. Klout scores. But is also can be used to generate leads for your business. Continue reading. Here’s a bunch.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out.