Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. from your marketing teams, include third-party research, industry-wide news and competitor analysis as well. Don’t just curate sales enablement content. Informative blog posts. Case studies.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Top Rank Marketing

MARCH 11, 2024

Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders. Lightening the load Nearly 60% of marketing teams cite a lack of resources as their biggest situational challenge when it comes to content creation.

Work Management 111

Work Management Marketing Management B2B Marketing Service 111

Seismic

APRIL 29, 2021

As sellers prepare to win new business in a digital-first world, they need solutions designed for modern buying experiences. Microsoft and Seismic are helping sales teams achieve success by unifying the power of relationship management, social engagement, and personalized buyer experiences.

Design 52

Design Buying Cycle Marketing Management Digital Transformation 52

SnapApp

DECEMBER 12, 2017

While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Convince & Convert

APRIL 26, 2012

Personas, Content Marketing Segmentation and the Buy Cycle. They’re leaving out who actually buys the stuff. not talking so much, although I think they will be, so much about buy cycle. the buying cycle, buying behaviors are, right? supports our agency’s objective.

Social Media 135

Social Media Optimization Media Buying Cycle 135