Binary Demand

JUNE 21, 2023

Does it seamlessly integrate with my team’s CRM system? Conclusion B2B Intent data is similar to any form of data and is not without its limitations. Relying solely on intent data to target buyers with demonstrated intent may inadvertently exclude potential buyers who are interested but not captured by the intent data provider’s model.

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

DealSignal

APRIL 10, 2024

First-party intent data This type of intent data represents an opportunity for you to gather data on folks who visit your website and engage with your digital content. If your team has a CRM, website cookies enabled, email tracking, marketing automation, or social listening tools, you’re collecting first-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

LeanData

JULY 13, 2020

With LeanData Engagement, the interactions of every buyer are automatically connected to the right accounts in CRM, thus unlocking truly holistic account-based marketing analytics. To learn more about LeanData’s entire portfolio of go-to-market solutions, see leandata.com. About LeanData.

Marketing Attribution 52

Marketing Attribution Analytics Account Based Marketing ABM 52

DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Sales Engine

APRIL 7, 2016

To marketing, though, that person looks good enough on paper (or rather, in the CRM) to be designated “marketing-qualified” and handed off to the sales team for follow-up. You also need to determine what happens to a lead as it moves through the buying cycle: If an MQL is rejected by sales, what happens to it?

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 136

Zoominfo

MAY 21, 2021

Give priority to companies that demonstrate interest and purchase intent — before they initiate the buying process with a competitor. Get in Front of Buyers Earlier in the Buying Process Most B2B customers prefer to research independently online. How frequently do you get your intent updates?

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DealSignal

JANUARY 25, 2023

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52