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What is Marketing Intelligence?

TrustRadius Marketing

Marketing intelligence refers to the insights, stats , or data that help businesses position products and services within their niche industry. Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. Self-Discovery.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024. Good marketing helps brands acquire, nurture and retain customers and, thus, increase sales and grow the business.

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Discover Where Your Competitors Are Beating You Online

Hubspot

84% of buyers engage in online information consumption and education 2. By a factor of 3 to 1, B2B buyers say that gathering information online on their own is superior to interacting with a sales representative. 70% - 90% of the buyers journey is complete before they contact a sales representative 4.