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How to Create a Customer-Driven Content Strategy | SMX West 2017

KoMarketing Associates

Specifically, I was excited to talk about how content can help take the customer through the buyer journey. Because think about it: We go on journeys every day, from small decisions like what we are going to eat for breakfast to bigger decisions like what car we are going to buy. Haven’t performed keyword research in a while?

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

14 Visualizations Mapping the B2B Buyer Journey. Keyword SWOT Analysis: Finding Your Content Opportunities via Search Engine Land. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance.

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What is Marketing Intelligence?

TrustRadius Marketing

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. In general terms, we can break the benefits of marketing intelligence down into a knowledge trident that involves self-discovery, market understanding, and customer understanding.

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10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)

Valasys

With the advent of technologies & amalgamation of new technologies to aid the customer research process, the buyers’ journeys have evolved beyond the funnel structure to be more like a loop. This includes performing SWOT analysis & introspecting how customers’ journeys evolve over a while.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Therefore, companies are adopting an omnichannel marketing strategy that offers a combination of online and offline channels of marketing to reach a larger group of potential customers at different stages of the buyer journey. Hence, you need a brand marketing strategy to amplify your business presence globally.

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

These templates will help you complete a SWOT analysis on your content marketing efforts (and develop a plan to improve them), define the right objectives and KPIs for that plan, brainstorm content ideas and map these across your funnel, and create a timeline for your content plans. But how do you get started?

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Discover Where Your Competitors Are Beating You Online

Hubspot

84% of buyers engage in online information consumption and education 2. By a factor of 3 to 1, B2B buyers say that gathering information online on their own is superior to interacting with a sales representative. 70% - 90% of the buyers journey is complete before they contact a sales representative 4.