How to Create a Customer-Driven Content Strategy | SMX West 2017
KoMarketing Associates
MARCH 23, 2017
Specifically, I was excited to talk about how content can help take the customer through the buyer journey. Because think about it: We go on journeys every day, from small decisions like what we are going to eat for breakfast to bigger decisions like what car we are going to buy. Haven’t performed keyword research in a while?
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