41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. .
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