Only B2B
APRIL 3, 2024
Social media activity: Following your company’s social media profiles, attending sponsored industry events, or engaging in relevant social media discussions all demonstrate interest. In the evolving B2B market, leveraging marketing automation platforms (MAPs) is no longer optional—it’s essential for staying ahead.
The Lead Agency
MAY 3, 2016
Marketing Automation programs have been around for a while now, but marketers and business owners alike still struggle to understand the concept; commonly asking ‘what exactly is marketing automation’ and ‘how can it help grow my business?’. So, What Exactly is Marketing Automation?
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Martech
MARCH 10, 2022
More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Automation.
DealSignal
AUGUST 30, 2021
For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey, or even a combination of data points. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.
DealSignal
JANUARY 25, 2023
For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.
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