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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Act-On

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It’s difficult to use. Sound familiar? Feel stuck in the 90s?

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Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

To me, it’s so clear that the buyer journey simply cannot begin with “domain-level” interest. The thing is that the internet and content marketing has empowered likely buyers to investigate a great deal about us on their own, long before they’re ready to make a purchase.

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The Power of Marketing Automation in the Manufacturing Industry

ClickDimensions

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Here are 5 tools that you can use from your Marketing Automation solution that will help improve your customer journeys and marketing strategy.

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Content + Intent Data: Creating Value-Based Buyer Journeys

Content4Demand

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. . Creating Value-Based Buyer Journeys. Today, we’re speaking with Randy Brasche, VP of Marketing at Folloze. What have they done?

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How to Create the Best Content For Your Marketing Automation System

KoMarketing Associates

Now, if you had instead taken those 20 hours of content creation and put them into creating a piece of content that filled a content gap in your buyersjourney… that content probably would get you results. How content strategy fits into marketing automation (and content marketing in general).

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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

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More Than Automating Emails For Marketing Automation

ANNUITAS

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.