Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.    Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasing rate yet with no clear discerning picture of what the future holds.  Buyer Journey Mapping and Design.   Buyer Experience Design. . 

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Tony Zambito

APRIL 17, 2011

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.  Buyer Journeys : we’ve seen a major shift here in what I have referred to as self-directed buyer journeys. 

Buyer Personas 100

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Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology.    This broader context is essential to viewing in totality the buyer experience one has with their organization. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.    Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases. 

Trends 100

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Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.    A focus that can provide the rudimentary map that can guide leaders through the frontier of buyer experience strategies and design.

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Marketing Insider Group

FEBRUARY 10, 2011

According to wikipedia , Sales Enablement is: The process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue. In my career, I have played the role of a sales person, a marketer and a B2B buyer. Marketing must provide great content to sales.

Top of Funnel 100

Top of Funnel Cost Marketing Automation Services Work Management 100