Remove sales-opportunities
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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. One reason for this may be that no buyer personas have been created, or if they have, something’s wrong with them. However, problems can arise when teams develop these personas but never look at them again.

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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? Video is one of Act-On’s most popular assets – and turning those videos into lead generation tools was a big win for West and her team. We all have buyer personas that want something different from our product.