Buyer Personas Intent Signal Purchase Intent Resources 
Only B2B
FEBRUARY 6, 2024
Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.
DealSignal
MARCH 2, 2024
A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.
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DealSignal
APRIL 10, 2024
B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.
Zoominfo
JULY 25, 2023
The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. You may want to create multiple ICPs if your offering appeals to different types of B2B buyers, as well as if you offer different pricing tiers or multiple products.
DealSignal
DECEMBER 9, 2022
A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.
Binary Demand
JUNE 29, 2023
Failing to utilize such data restricts companies to a limited scope of information, while their potential buyers have likely been actively addressing their pain points for weeks. By incorporating predictive purchase data into the scoring model, lead scoring and prioritizing accounts become more accurate and efficient.
Binary Demand
JUNE 29, 2023
Failing to utilize such data restricts companies to a limited scope of information, while their potential buyers have likely been actively addressing their pain points for weeks. By incorporating predictive purchase data into the scoring model, lead scoring and prioritizing accounts become more accurate and efficient.
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