Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. Some more interesting statistics: of the 7.81

Buyer Personas 134

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 134

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Optimizing your funnel based on this difference maximizes your ROI. They typically have a deeper understanding of their needs and are actively researching solutions.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. Help Customers Calculate the Value of Your Solution.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Strategic-IC

NOVEMBER 10, 2020

Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. It's the combination and range of activities from advertising, direct mail, calls, emails, content - all centered around the ideal set of accounts that you believe has the need for your solution. Forrester Research.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Markempa

AUGUST 12, 2021

According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Will their solution work? As customers, who would want a sales rep recommending a solution for a problem that they don’t fully understand? Here’s where that Forrester statistic I mentioned earlier comes in.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Keeping a Closer Eye on Content ROI – CMO Council. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100