Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Define your buyer personas. Segment Emails the B2B Way.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

OCTOBER 28, 2013

Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. But there’s another component needed to really understand your buyer.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Martech

FEBRUARY 11, 2022

It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers. One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. Generate buyer personas with a CRM.

Work Management 124

Work Management Personalization Marketing Management Marketing AI 124

Single Grain

AUGUST 9, 2019

What audience segments would benefit from your content and interact with it? Build Buyer Personas. To answer these questions, you need to research your target market thoroughly and develop solid buyer personas. Simply put, a buyer persona represents an in-depth description of your typical customer.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102