Hubspot

JULY 2, 2020

Typically, it acts as a framework for breaking down the four key components of marketing — product, price, place, and promotion. The marketing mix helps companies organize their marketing initiatives by task and department for more process-driven and impactful marketing campaigns. Examining the competition.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Haven’t mapped out their buyer persona. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Account Based Marketing (ABM).

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Develop more accurate buyer segments.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video Benchmarks for Creation and Publishing 1.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Single Grain

DECEMBER 27, 2019

People listen to podcasts to learn new growth tactics for their business, improve their marketing skills and get inspired by entrepreneurial interviews. Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. Trend #7: Higher Marketing Budgets for Podcast Content.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Company Onboarding Videos 1.2

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

The financial services industry has been one of the biggest adopters of video creation, up by 129% YOY , which makes sense given that many moved to digital-first work. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65