KoMarketing Associates

AUGUST 19, 2013

Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. She specializes in creating visibility, credibility and ultimately sales leads.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. Scale Quickly.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Industrial Marketing Today

JULY 7, 2011

Grainger uses a full range of eMarketing and traditional marketing strategies to grow its business. At Tiecas, my industrial marketing company , we use inbound marketing tactics to help our industrial clients generate more leads and drive sales from their Websites.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Hubspot

MAY 31, 2012

How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. 4) Persona.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Marketing Insider Group

FEBRUARY 5, 2024

Slideshare) 80% of marketers using audience segmentation report a rise in sales. NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Marketo) 68% of B2B companies will use landing pages to nurture new sales leads for future conversion. eMarketer) Image Source: Nexcess The U.S.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

SnapApp

DECEMBER 4, 2017

Sixty three percent of marketers create content by buyer persona; 38 percent by vertical; 30 percent by geography; and 30 percent by account or customer - Curata. . . Takeaway : Buyer personas help marketers create content to address the pain points of specific segments. Or, at least put it to the test :). . . #10.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Marketing Zone Posts

JANUARY 4, 2011

Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric - Savvy B2B Marketing , March 22, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Buyer Interaction Shapes Buyer Experience Design - Buyer Persona Insights , October 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40