Circle Studio

NOVEMBER 23, 2021

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Moving beyond buyer personas.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Marketing Graham

DECEMBER 30, 2020

The strategy consists of SWOT analysis which should identify areas for improvement (so you offer the very best proposition), but also your main advantages. This should help you effectively satisfy your customers’ desires. This helps you develop an ideal ‘buyer persona’ so you can identify good sales leads.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Single Grain

JUNE 3, 2021

Related Content: * How to Find and Hire a VP of Growth for Your Business * Forced Hiring: An Amazingly Effective Way to Find the Best Hires * Why Didier Elzinga Asks New Hires How He Can Help Them Get Their Next Job [podcast]. Effective negotiation skills since the job requires negotiations with vendors and clients.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98