Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

OCTOBER 2, 2018

It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. Data normalization.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Scoring 113

PureB2B

AUGUST 28, 2018

Still, your prospect keeps talking about your competitors, asks for a service you don’t offer, or remains disinterested and nonchalant throughout the whole ordeal. In this fast-paced industry, buyer needs and demands are ever-evolving. Remember, all the actions your prospective buyer takes is driven by a goal. Timing is Crucial.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

PureB2B

AUGUST 28, 2018

Still, your prospect keeps talking about your competitors, asks for a service you don’t offer, or remains disinterested and nonchalant throughout the whole ordeal. In this fast-paced industry, buyer needs and demands are ever-evolving. Remember, all the actions your prospective buyer takes is driven by a goal. Timing is Crucial.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Hubspot

AUGUST 2, 2018

You can create engaging ads in multiple formats and target people who actually need your product or service. Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Act-On

SEPTEMBER 25, 2023

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Let’s talk about how to align sales and marketing on a common strategy. Read on to learn how working together for a common goal can align sales and marketing teams. Financial services or SaaS companies?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Hubspot

OCTOBER 5, 2017

Prospecting: The process of searching for potential customers, clients, or buyers in order to develop new business. Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. What Is Prospecting?

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101