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How to Define & Measure Social KPIs – Part -1

Valasys

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

“Lack of a clear strategy is the biggest mistake. The two vital features that B2B marketers need to understand about the LinkedIn news feed are: It is primarily focused on native, organic content It is based entirely on algorithms. Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”.

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

As was told by Lee Bolman, lecturer on education at the Harvard Graduate School of Education: “A vision without a strategy remains an illusion.”. Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform.