FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas? Are Buyer Personas Still Important? Creating buyer personas can feel like a big challenge.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Optinmonster

OCTOBER 17, 2023

Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. The advantage of in-person focus groups is that you observe the consumer’s verbal and non-verbal reaction to your product or advertising. Then, observe the dialogue.

Research 97

Research Case Studies Case Study Skype 97

ConvertKit

DECEMBER 19, 2018

Instead, let’s take a moment to answer some of these questions as it relates to your buyer persona. You can also create more than one buyer persona depending on how many subsets you have inside your target audience. We usually recommend doing two to three buyer personas max so you aren’t tempted to attract everyone.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

ConvertKit

DECEMBER 19, 2018

Instead, let’s take a moment to answer some of these questions as it relates to your buyer persona. You can also create more than one buyer persona depending on how many subsets you have inside your target audience. We usually recommend doing two to three buyer personas max so you aren’t tempted to attract everyone.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Hubspot

JUNE 8, 2020

Reference your buyer personas.). The best sales collateral works in tandem with your buyer’s journey. Competitor comparisons ( like this one for HubSpot vs. Wordpress ). The Retention and Advocacy Stage isn’t part of the traditional buyer’s journey (in fact, I just named it myself), but it’s important nonetheless.

Work Management 72

Work Management Marketing Management Case Studies Case Study 72

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

accelerate agency

JULY 28, 2021

Tiered pricing helps you tailor packages to suit different buyer personas, which means you’ll have broader appeal—you can expand your reach to include enterprise customers without losing your SMBs. Giving too much choice could also lead to an abandoned sale, so it’s best to offer a small selection and a clear comparison chart.

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97