Valasys

NOVEMBER 14, 2018

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. The written characterizations that a B2B marketer creates about the buyers who make vital decisions regarding the product, service or solution that is being offered is known as a buyer persona.

Buyer Personas 56

Buyer Personas Work Management Ideal Customer Profiles Marketing Management 56

Tiecas

APRIL 1, 2024

An entire section in that post is devoted to understanding lead nurturing with an example workflow. Instead, you are dealing with a specialized group of buyers with niche needs who know their specific requirements. The Power of Buyer Personas Detailed buyer personas are the key to unlocking effective audience targeting.

B2B Marketing 88

B2B Marketing Buyer Personas B2B Thought Leadership Work Management 88

Pam Didner

APRIL 2, 2021

That’s a strategic discussion with your team and management. It’s about saying it in a way that your management and internal stakeholders can understand. On top of that, you show your stakeholders and management that you can think strategically and help them connect all the dots with ease.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

nDash

JUNE 13, 2022

In a recent interview , Melisse Lombard, Content Marketing Manager at Hopin, shared, “I’ve been lucky that the organizations I’ve worked for have understood the value of content and its potential for business impact. Ask yourself: In what ways does your brand differentiate from the competition?

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Single Grain

NOVEMBER 16, 2023

Lack of management buy-in leading to budget cuts: SaaS content marketing is a long-term strategy that’s unlikely to yield instant results. Step 1 – Understanding Your Audience The first step to understand your target audience is to create a buyer persona and a customer journey map.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. It’s not meaningless.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361