Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.      What we know for sure is that the dynamics and interactions between businesses and buyers are undergoing their most significant transformation in many years and decades. 

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Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Launch Marketing

SEPTEMBER 26, 2019

According to recent Gartner research , when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. In supporting their research, you’ll earn rapport and trust with valuable prospective buyers.

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Top of Funnel Ideal Customer Profiles Practices Product 48

Hubspot

SEPTEMBER 27, 2012

First, get to know your buyer personas. If you don't know who your buyer persona is yet, reference this blog post that tells you exactly how to research and compile your buyer personas. Don't get locked up in talking about your product's amazing, shiny, and glittery features. And you know what?

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Top of Funnel Product Salesforce.com Buyer Personas 28

Hubspot

FEBRUARY 11, 2013

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. 2) Or just spend your time on the wrong social networks. Research smesearch.

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