Buyer Personas Buying Cycle Correlation Lock-In 
Tony Zambito
MAY 18, 2011
The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age. What we know for sure is that the dynamics and interactions between businesses and buyers are undergoing their most significant transformation in many years and decades.
Launch Marketing
SEPTEMBER 26, 2019
According to recent Gartner research , when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. In supporting their research, you’ll earn rapport and trust with valuable prospective buyers.
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