Buyer Personas, Buying Cycle, Differentiation and Lock-In

Product Launch Best Practices: Finding Your Invisible Customers

Launch Marketing

SEPTEMBER 26, 2019

According to recent Gartner research , when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. In supporting their research, you’ll earn rapport and trust with valuable prospective buyers.

Top of Funnel

Top of Funnel Ideal Customer Profiles Practices Product

101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

FEBRUARY 11, 2013

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. 2) Or just spend your time on the wrong social networks. Research smesearch.

Paid Content

Paid Content Work Management Marketing Management Marketing Budget

B2B Marketing Zone

Product Launch Best Practices: Finding Your Invisible Customers

101 Sure-Fire Ways to Make People Hate Your Marketing

Webinars

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