Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Tony Zambito

JULY 10, 2011

In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future.    Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II. 

Buyer Personas 100

Buyer Personas Top of Funnel Peer-to-peer Marketing Funnels 100

Tony Zambito

MARCH 30, 2011

.  As we entered this year, I predicted that it may very well be the year of the buyer.    And the pronounced use of the term buyer has undoubtedly increased substantially.    In essence, we do not know the soul of the buyer.   We relied on numbers and facts to tell us exactly who buyers are. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Demand Generation 100

Everything Technology Marketing

MAY 24, 2010

B2B buyers are more sophisticated than ever. Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. Now imagine the information customers are finding is yours.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Heinz Marketing

SEPTEMBER 29, 2020

As we continue delving into the foundations of a modern B2B demand generation engine, the next thing we need to think about is the B2B buyer’s journey. Every single buyer – whether B2B or B2C – goes through a journey of decision-making. The main difference is the B2B buyer’s journey is much more complicated.

Sales Management 140

Sales Management Top of Funnel Ideal Customer Profiles B2B 140