Buyer Personas Buyer's Journey Buying Cycle Peer-to-peer 
KoMarketing Associates
MAY 4, 2017
As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The Seven Phases of the Buyer Experience Journey. What Are Buyer Personas?
Tony Zambito
JULY 10, 2011
In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future. Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II.
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Tony Zambito
OCTOBER 27, 2010
. Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer. Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.
Everything Technology Marketing
MAY 24, 2010
B2B buyers are more sophisticated than ever. Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. Now imagine the information customers are finding is yours.
Markempa
AUGUST 12, 2021
The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey. It’s a big problem, often ending with frustration as the cycle of “leads-that-go-nowhere” continues.
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