Madison Logic

JUNE 6, 2023

Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution. Leverage intent data and search terms to understand what in-market buyers seek and to reveal specific points that they are looking for.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Marketing Interactions

JULY 31, 2022

Because buying is a 2 nd job, they also jump in and out of buying activities making it tougher to pin down just where they are in their buying process—or even if they are actively in-market buyers. This new chasm divides organizations that are confident adopters and buyers of technology from the vast majority that are not.”.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

PureB2B

MARCH 28, 2022

Landing pages can tend to run long, so focus on the crucial information your buyers need. Similar to your CTAs, landing pages require a value prop or statement, a needs-first narrative, and practical content the healthcare facility can share across departments. Prioritize straightforward content.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

6sense

JANUARY 14, 2016

To truly understand what your sales team needs to be successful and drive revenue and growth for your organization, you’ll need to go to them. But in the meantime, here are four of the most likely bottlenecks B2B marketing teams should be addressing to enable their sales team to drive revenue growth.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Gong.io) that analyze interactions with buyers. There are digital asset and content management tools on the market that can help. Got content but need to distribute it? Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Because buyers’ needs and timing are constantly shifting, 6sense’s ability to provide daily updates as buying intent involves is crucial.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48