50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
KoMarketing Associates
DECEMBER 8, 2015
Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus.
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