Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Misunderstanding the value of third-party intent data.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

SnapApp

OCTOBER 17, 2019

High MQL targets force many marketers to send all of their leads to sales. But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. . Recognize that not all leads are created equal. Set up nurture campaigns.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Measure Engagement to Assess Thought Leadership & Buyer Intent. We all know that engagement is good.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

SnapApp

JANUARY 24, 2019

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. Let’s get started. Top of the Funnel.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Sharpspring

FEBRUARY 10, 2022

Many tactics will overlap, but which strategies are used to effectively convert leads can vary greatly between the two. Buyer Intent and Decision Making. When deciding what strategies to use, be sure to keep buyer intent and the decision-making process in mind. And remember that business audiences are often busy.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Madison Logic

DECEMBER 20, 2023

Sales cycles are also longer, offering more opportunities for leads to get stuck in the pipeline. Understanding why leads get stuck in your sales pipeline relies on a better understanding of the state of the B2B marketplace and the buying journey itself. Both teams understand that not all leads are created equal.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Account Based Marketing 52