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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. Do you have any use cases that demonstrate how intent data has been effectively integrated into a content strategy??.

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How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel

SnapApp

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. For marketers, that means two things. Let’s get started.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35 AI augments lead scoring and qualification.

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

Summary Do you know – 91% of companies debate lead quality every day? Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. In many cases, they just don’t have a clue at all.

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

Summary Do you know – 91% of companies debate lead quality every day? Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. In many cases, they just don’t have a clue at all.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach.

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The Best Lead Magnets for B2B Brands: 17 Ideas to Boost Lead Gen

Inbox Insight

Lead generation through high-quality lead magnets is crucial for the success of any B2B business. These magnets have proven to be among the most effective strategies for captivating and engaging potential leads, underscoring their significance. Our guide explores lead magnets and provides you with a rich compilation of examples.