Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel
Martech
MARCH 2, 2022
No sitting around waiting for intent signals. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. Okay… but what is the dark funnel exactly? So, why isn’t intent data enough? The reality?
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