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5 Successful Marketing Campaigns That Take Inspiration from Content Curation

Scoop.it

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Weekly newsletters by Anna Mason.

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How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent

NetLine

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Created using DALLE via ChatGPT.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Online subscriptions to newsletters and updates.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Online subscriptions to newsletters and updates.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. “Treat your content like a product.” Why is content so important?

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. “Treat your content like a product.” Why is content so important?

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. “Treat your content like a product.” Why is content so important?