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Remove Buyer Intent Remove Buyer Personas Remove CRM Remove Demographics
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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Compare that to twenty years ago – when only about 50% of adults used the internet. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Demographic information.

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NEWS: A Q&A on the Future of Data-Driven Marketing

DealSignal

Where data-driven marketing is going: Data, systems, and processes all geared to serve and fulfill the buyer journey–with the ability to track all the data across that journey, including your engagement points, broader buyer intent by account and demand center, as well as broader social and firmographic insights.

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The 5 Key Things to Consider to Create a Killer Go-To-Market Strategy

SalesIntel

Developing a go-to-market (GTM) plan ensures that you avoid costly mistakes, such as selling your product to the incorrect audience or in a market that’s already saturated with comparable offers. Define Your Ideal Customer Profile (ICP) And Buyer Personas. Buyer Intent Data. Firmographic Data .

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Account-based Marketing Benchmarks: Blocks for a Solid Foundation

DealSignal

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts, and leads. When you have your CRM and automation systems in place and some ability to manage them, the rest of the players will all be more efficient and effective. What about custom events?

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

In partnering with GreenRope, one of the leading and most comprehensive CRM and marketing automation platforms out there, we at BlogMutt are excited to cover exactly what elements of a content strategy can take it from flat and lifeless and dynamically bring it to life and start actually accomplishing your marketing goals. Watch Webinar.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

In partnering with GreenRope, one of the leading and most comprehensive CRM and marketing automation platforms out there, we at BlogMutt are excited to cover exactly what elements of a content strategy can take it from flat and lifeless and dynamically bring it to life and start actually accomplishing your marketing goals. Watch Webinar.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

In partnering with GreenRope, one of the leading and most comprehensive CRM and marketing automation platforms out there, we at BlogMutt are excited to cover exactly what elements of a content strategy can take it from flat and lifeless and dynamically bring it to life and start actually accomplishing your marketing goals. Watch Webinar.