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A Guide to Marketing Automation

Zoominfo

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. The ultimate goal?

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A Guide to Marketing Automation

Zoominfo

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. The ultimate goal?

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

A VP Sales is a true sales leader who knows how to ignite a fire to invigorate sales managers to drive results. It’s no secret that VP Sales is responsible for: Leading their sales team to meet and exceed sales goals. Creating and executing sales strategies.

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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

The more B2B leads you attract, the larger the ROI, right? Bringing in more leads isn’t always beneficial, but bringing in the right leads is. ABM and Leads. Make your leads more likely to convert. Increase your lead’s engagement. Marketing and Sales Alignment. Get more leads and opps.

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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Streamline your lead gen. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Tell stories.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  This particular case is indicative of how many respond when things don’t work out as intended.  A Process-Based Approach to Lead Management. An Understanding and Willingness to Work With Sales.

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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

The more B2B leads you attract, the larger the ROI, right? Bringing in more leads isn’t always beneficial, but bringing in the right leads is. ABM and Leads. Make your leads more likely to convert. Increase your lead’s engagement. Marketing and Sales Alignment. Get more leads and opps.