Biznology
AUGUST 19, 2015
The first level targeting matrix is usually industry code (SIC or NAICS) and company size. The subsequent telemarketing or follow-up lead qualification process will be more cost effective by simply cutting down on the number of prospects to call. This matrix is frequently referred to as the “sweet spots” for marketing.
Marketing Insider Group
JUNE 3, 2010
Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Instead create personas of people that buy your solutions or products. Augmented Reality For B2B Marketing in 2011?"
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markempa
JUNE 7, 2005
Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.
Biznology
DECEMBER 7, 2015
Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. The new levels of data and insights that it brings to both marketing and sales should be embraced and applied to the firm’s business model and market.
Online Marketing Institute
JULY 31, 2009
Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.
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