Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Both Unica and Alterian have been exceptionally forward-thinking among marketing automation vendors in preparing for this transition.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. This includes three related to multi-variate testing (e.g.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

FEBRUARY 25, 2010

Summary: Conversen makes it easy to generate dynamic messages across multiple channels. It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. Conversen is working on multi-media content blocks that could be inserted into any medium.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2012

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Business Development.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Salesforce Marketing Cloud

MAY 2, 2022

In the decades since the time of that data processing center, we’ve seen innovations transform the marketing landscape. And as companies reimagine what digital transformation means for their business, it’s no question that data remains at the center of success. What is a customer data platform? Data unification.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98