Zoominfo

FEBRUARY 12, 2019

Even the most seasoned marketers struggle to build the perfect lead management strategy for their business. In other words, lead management is a complex system comprised of several different processes, each of which is essential to your success as a business. Establish a service-level agreement for lead routing.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

Even the most seasoned marketers struggle to build the perfect lead management strategy for their business. In other words, lead management is a complex system comprised of several different processes, each of which is essential to your success as a business. Establish a service-level agreement for lead routing.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality. How do I match and de-duplicate customer records effectively?

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Data might degrade due to a variety of reasons.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Zoominfo

APRIL 27, 2022

Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If you want a well-oiled revenue engine, you’ve got to fuel it with clean data. In this post, we tackle some foundational dirty data questions: What is dirty data?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100