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Why PPC Automation Technology is the Future of Paid Search

QuanticMind

More businesses are investing in PPC automation technology than ever before. Your ideal cost-per-click (CPC) can change based on a number of factors, including business goals, demand, competition, and other market changes. But manually creating ad copy becomes a challenge for businesses with large or quickly changing inventory.

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B2B Marketing Plan; A Compelling Case for B2B Content Marketing

Inbox Insight

As with our previous articles, we’ll examine best practices and their underpinning theory to help you plan, execute (and justify investment) for the best marketing programmes to achieve your wider business goals. Consistency, active listening and long-term strategic thinking are needed to define and build your reputation across your industry.

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B2B Marketing Plan; A Compelling Case for B2B Content Marketing

Inbox Insight

As with our previous articles, we’ll examine best practices and their underpinning theory to help you plan, execute (and justify investment) for the best marketing programmes to achieve your wider business goals. Consistency, active listening and long-term strategic thinking are needed to define and build your reputation across your industry.

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How to Create an AI Marketing Strategy

Single Grain

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. The Role and Impact of AI in Marketing AI is advancing in its capability and utility so quickly that it is enabling businesses to reach new heights of efficiency and personalization than ever before.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Additionally, consider factors like cost, licensing terms and the ability to customize and integrate the platform with your existing workflows. An example of a popular AI platform is Google Cloud AI Platform.

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10 Tips for Success with Bing Shopping Optimization

QuanticMind

Bing has made major alterations to their features and user interface to make it more appealing and worthwhile to businesses. This gives e-commerce businesses a prime opportunity to reach new audiences with Bing Shopping. E-commerce advertisers promote a variety of products that drive revenue for their business.