Remove Business Blogging Remove Inbound Marketing Remove Resources Remove Wikipedia
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Focus on Content in B2B Marketing

Industrial Marketing Today

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing? Resources All Rights Reserved.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Resources So curated content is not something new.

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). View technical library >> Walter P.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Biznology , June 30, 2010 Image via Wikipedia. They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. Business Blogging – Do You Have What It Takes? Webbiquity , June 30, 2010 Though blogging provides significant business benefits (e.g. Simplicity.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Wikipedia and a handful of open-source software developers were the pioneers. The next question is: where should I put the blog? This option should never be used for a corporate or business blog.