Business Blogging Class Linkedin Web 2.0 
Industrial Marketing Today
AUGUST 20, 2010
For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits.
Industrial Marketing Today
JANUARY 26, 2010
Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. It is not about you: Shift the focus from you to them.
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Industrial Marketing Today
JULY 6, 2010
Here’s an example, let’s say your target audience is engineers, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” you can simply say “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0 9 Awesome Ways to Market a Business Blog , October 12, 2010 We are all impatient. Linkedin (90). by Aaron Kim. Times have changed.
Magisto
SEPTEMBER 23, 2019
Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. Brand – Anything related to the awareness of your product or business. Web 2.0 – Web 2.0
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